Hi, I’m Lauri Rottmayer, your social media coach-in-a-book. With over 18 years in the pageant industry, I consider myself an early adapter to social media. As a pageant marketing director back in the late 90s, I had a zero budget. I learned, then, the value of networking, public relations and ENGAGING! As I began directing my own pageant in 2006, also with a zero budget, I was happy to discover myspace, and then facebook, twitter, etc. as a way to market the pageant and still not break my budget. I now try every new platform as it’s released to see if it’s something that could be useful to me or those I know.
Personally, I feel like I have a friend in every single place I may ever travel to because I have met them on twitter. I believe in being R.E.A.L.* and engaging with followers to develop relationships with people from all walks of life. It’s so much fun and very interesting.
I hope my book will help you to achieve your social media goals and I can’t wait to hear of your success!
R.E.A.L. = Relevant, Engaging, Amusing, Likeable